Lesson 1:Core Functions
Topic 1A: the 'how to's' of working with the owner and other managers, managing the accounting department,
making credit decisions, communicating the firm's financial condition to lenders and suppliers, promoting efficient
cost-reduction approaches, aiding in sales price determinations, helping top management make capital decisions,
setting both short- and long-term performance goals
Topic 1B: Tried-and-true techniques and tools for performing the controllership function
Topic 1C: Need for the controller to keep abreast of the latest developments, at least in a high-level and practical
manner
Lesson 2:Controller's Management Role
Topic 2A: The role of the controller as a manager.
Topic 2B: Practical insights to help new controllers start off properly and work with different personality types
including the owner (CEO), board of directors, key managers, and outside professionals, such as attorneys, CPAs,
bankers, and others.
Topic 2C: Discussion on making the transition from practicing CPA or corporate middle manager to small business
controller. Suggestions for developing a code of ethics and handling illegal or unethical situations.
Topic 2D: Useful time-saving ideas and ways to handle conflicts and stress, including managing communication
technologies such as e-mail
Lesson 3: Managing the Accounting Department
Topic 3A: Ideas about organizing the accounting staff, motivating the staff to excellent performance
Topic 3B: analyzing data flow and functions, directing and reducing the cycle time needed for the month-end closing,
and putting together an accounting manual.
Topic 3C: Approaches to identifying time-consuming and efficiency-related problem areas are provided.
Topic 3D: Achieving accuracy in gathering relevant data and preserving its integrity.
Lesson 4:Accounts Receivable
Topic 4A: Resolving collection problems and formulating credit policies and procedures. Guidelines and tips are
offered to improve collections, analyze accounts receivable levels, investigate credit, and report accounts receivable
activity to the owner and key managers
Topic 4B: Systematic approach to collecting past due accounts and processing invoices and remittances, along with
guidance for monitoring accounts receivable based on aging analysis
Topic 4C: Discussion of software that can assist in collections
Topic 4D: Discussion of using outside credit reporting services, assigning credit limits, analyzing order and
invoice processing, and handling remittance exceptions
Lesson 5:Accounts Payable
Topic 5A: practical guidance for monitoring and evaluating the purchasing function to reduce purchase and material
costs while also increasing efficiency, handling the disruptions of processing exceptions, directing the processing
of vendor payments, and reporting payables performance
Topic 5B: evaluating and selecting vendors, developing and maintaining good working relationships with vendors,
negotiating and setting up a process for purchasing, and implementing a purchasing card (p-card) system
Topic 5C: Systematic approach to organizing the accounts payable process and creating error-free cash disbursements
Topic 5D: Importance of measuring the efficacy of every process
Topic 5E: Tips on efficiency tools such as purchase cards, balancing staff workloads, selecting the best invoice
payment dates, avoiding mistakes, and minimizing company commitments and guarantees
Lesson 6:Emerging Topics
Guest Speaker
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Instructor-Sudha Chadalavada, CPA,CFE
Sudha, a CPA and a CFE, has over fifteen years
of experience in accounting and finance and currently specializes in SEC Reporting. Sudha has extensive and broad range of
work experience including external audit, private company controllership and public company regulatory compliance and reporting.
Sudha brings great breadth of expertise and experience in presenting and teaching the controllership class. Sudha is the current
VP Professional Education of the IMA Palo Alto Chapter and also has served on the boards of several non-profit educational
associations including IMA Silicon Valley Chapter, IIA San Jose Chapter, and ISACA SV Chapter aswell as a club and district
officer of Toastmasters' International.
Instructor-Anna Maria Flores - Velez, MBA
Anna Maria, has a cumulative expertise of
over 15 years experience in financial planning, operations, accounting, sales/marketing, forecasting, and product cost management
Anna Maria has excelled in managing global operations and testing cross-functional teams. She has directed the development and
implementation of state-of-the-art systems to achieve cost-reduction improvements while maximizing corporate profitability.
Instructor- Marc Light- Cambrian Book-Keeping and Tax
Marc Light, M.S., EA, CMA, CFM, is principal of Cambrian Tax &
Bookkeeping. He is enrolled to practice before the IRS, and is both CMA and CFM certified. He has taught for major universities,
corporations, including the IRS. Marc is studying Law, and has recently published an article on Charging Orders for the Lincoln
Law Review. Marc is also the past president of IMA Silicon Valley chapter. Marc had taught the controllership series three times
for IMA.
Guest Speakers
Russell Bertuccelli, Director, Huron consulting
Russell Bertuccelli, director at Huron consulting and has over
15 years of valuation, finance and consulting experience . Russell has a masters' in business administration and a bachelor's in
political economy. He is a board member of Silicon Valley NACD. While specializing in valuation, he has also spent significant
time with a wide variety of forensic accounting, economic consulting and intellectual property matters. He assists clients with
joint venture analysis, financial statement reporting, tax planning, mergers and acquisitions, financial due diligence and
strategic planning. Russ has specilized in industry experience including medical devices, biotechnology, healthcare, shipping
and logistics, high technology (hardware, software, and Internet), and telecommunications. Russ' clients included members of
the Fortune 500, privately held, venture-backed companies, government agencies and not-for-profit entities.
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