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Membership Drive
Year 2011
Chapter Membership Drive
2011 Membership Enrollment Program
***Enroll as a member now to receive discounts on IMA membership and the CMA Entrance Fee!
***Enroll now and receive 10% off of any membership, in addition to having the $15 registration fee waived.
Also, purchase the CMA Entrance Fee at the same time and receive a 25% discount ($50 off).
***To redeem this offer, visit the IMA global website at www.imanet.org and go to the Online Store to enroll yourself
as member. Enter promotional code: PPACMA1011 when checking out to receive your discount.
***Note: discount not applicable on the chapter sponsored CMA review course fee.
Website created!...
27-06-2009
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2012 Fall Controllership Training Program
Fall 2012
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Controllership Committee Chair -Ana Maria Flores Velez, MBA

If you are a controller looking to have a refresher course on your daily responsibilities
and looking to network with your peers for brainstorming on issues and maintain an ongoing forum IMA- Peninsula Palo Alto Chapter's
controllership course is the perfect solution. If you are an accounting manager or a senior accountant and looking to make your
next move in your career IMA- Peninsula Palo Alto Chapter provides you with the training, tools and the skillset to boldly take
that next step.
The Institute of Managment Accountant's- Peninsula Palo Alto Chapter's Controllership Course provides practical, how-to guidance
that addresses the unique and multifaceted needs of controllers in small to mid-sized companies. The Text is written and reviewed
by experienced controllers who provide field-tested advice and practices, not just a presentation of the latest theories and
experimental approaches. Numerous practice aids such as checklists, worksheets, and forms are included to help controllers easily
incorporate valuable techniques and ideas into their own departments and companies. The Controllership Course covers the wide-range
of issues and responsibilities - specific to a small to mid-sized company - that a controller must face: * Systems management -
understanding the operating environment (with sample disaster recovery plans and backup procedures) and selecting the right
software packages * Executive tax and financial planning-understanding stock-based deferred compensation plans, estimated tax
payment rules, and investment-planning strategies * Managing accounts payable-understanding how to monitor purchasing activities,
manage relationships with vendors, and keep a purchase order log * Inventory management - understanding how to manage inventory
levels, determine reorder quantities, and control slow-moving inventories. And much more!!
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Brocade
Conference Center
130 Holger Way
San Jose, CA 95134
Tel: 408-333-8000
August 13th, 2012; August 20th, 2012; August 27th, 2012; September
10th, 2012; September 17th, 2012
(Five Mondays- September 3rd is labor day holiday, hence no class)
Registration:5:50 PM
Training Sessions: Beginning 6:00 PM
COST & REGISTRATION
A Member is specifically, chapter member of IMA Peninsula Palo Alto Association
and not of any other chapter of IMA or other association members.
"To affiliate with the IMA Peninsula Chapter, send an email to Jenna at
juszenski@imanet.org"
Pricing Includes Student Material and Supplies
Early Bird Registration (Until July 22nd, 2012)
Member-$350; Non-Member- $450
Regular Registration (July 22nd through August 6th, 2012)
Member-$400; Non-Member- $500
*Online Registration closes on August 6th, 2012
*Seats not guaranteed for walk-in registration
*All walk-ins pay $750 at the door, please bring cash or credit card
*Cancellations will not be refunded anytime for any purpose
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Brocade -From enterprise data centers to the service provider core, Brocade(NASDAQ: BRCD) develops extraordinary networking solutions that connect the world's most important information. Brocade pioneered and continues to lead the Storage Area Network (SAN) market, providing the industry's most reliable, energy-efficient solutions. In 2008, Brocade enhanced its offerings by adding high-performance networking capabilities as part of a complete local, metro-, and wide-area switching, routing, security, and application traffic management portfolio. Delivered directly and through global partners, Brocade end-to-end networking solutions help today's data-intensive organizations optimize information connectivity and maximize the business value of their data. (www.brocade.com) |
Prior Sessions Student Testimonials (click here) |
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August 22, 2011- Integration World - Update on Mergers & Acquisitions

Garrett Herbert, Partner, Deloitte
Garrett leads the Silicon Valley M&A Transaction Services
practice in San Jose, CA and is the national leader for M&A Transaction Services for the Telecom, Media, and Technology industry
group. Garrett has over 13 years of dedicated M&A experience. He has extensive transaction experience in advising financial and
strategic buyers on due diligence, accounting structuring and financial reporting aspects of transactions in technology,
software, and internet services transactions both domestically and internationally. In addition to his M&A experience with
Deloitte, Garrett has M&A experience as an investment professional in industry with Mentmore Holdings Corporation (a private
equity group), Stellex Technologies, and Register.com (NASDAQ: RCOM) where he was responsible for target evaluation,
due diligence, divestitures, and post-transaction integration. Garrett has a B.A. Economics/Accounting from College of the
Holy Cross and a Certified Public Accountant, State of New York.
August 22, 2011- Corporate Tax Administration & Planning

Kelly Gaffaney, Tax Partner, Deloitte
Kelly Gaffaney, a Partner with Deloitte Tax LLP, has more than
15 years of experience providing tax consulting services to companies primarily in the high technology, media and telecommunication
industry. She primarily serves large, multinational, publicly-traded companies and specializes in tax provisions, consolidated
tax returns, corporate reorganizations, and accounting methods. Kelly works with several multinational companies and teams
within Deloitte's international tax network to identify and implement worldwide tax efficient strategies as well as the overall
necessary transfer pricing for companies in multi-jurisdictional locations. During her career, Kelly also spent two years in
Deloitte's National Tax Office in Washington, D.C. working in the Accounting Methods and Periods group. She received a B.S. in
Accounting from Saint Mary's College of California in 1995 and a M.S. in Taxation from GoldenGate University in 2003. She is
licensed as a CPA in California. Kelly also serves her local community as a Board member and Treasurer of San Jose Parks
Foundation.
August 22, 2011- Business Systems Optimization

Jeff Richards- Managing Partner, Office of the CIO
Jeff manages the consulting team at OCIO to help their
clients better enable their business and get more out of their investment in IT. He has over 25 years of experience
developing business strategy and aligning the supporting Information Technology and associated organizational changes
to deliver the results. He has an international perspective developed during significant client delivery and P&L management
level positions in Asia, Europe and globally while a Partner at Ernst & Young. His knowledge of issues regarding Information
Technology, Supply Chain Management, Global Outsourcing, ERP Implementation, CRM, Mergers, Acquisitions and Divestitures
has enabled his clients to gain step function improvements in their operations. Jeff has also been a course developer and
lecturer on 'CIO Essentials' for Carnegie-Mellon University's Cylab. He has a B.Sc. Business Administration in Management
Science; Shippensburg University, Pennsylvania.
August 22, 2011- Internal Customer Service, Softskills for Controllers

Kristen Rampe- Senior Manager, Business Consulting, Frank, Rimerman + Co. LLP
As a Senior Manager with Frank, Rimerman + Co. LLP,
Kristen defines solutions and optimizes processes for the risk management and compliance requirements of a diversity of
businesses. She has been instrumental in originating and nurturing a variety of initiatives at Frank, Rimerman, including a
new service line for Foreign Corrupt Practices Act (FCPA) compliance, and the firm's Corporate Sustainability initiative
and Five-Star Customer Service training program. Kristen started her career as an accountant with PwC, and has also worked
in industry. She has been consulting with business leaders since 2004 at Frank, Rimerman, and now helps lead the business
consulting department, providing venture backed and public companies with Sarbanes Oxley and FCPA compliance, and Risk
Management services. Kristen is passionate about efficiency and customer service. She earned a BS in Accounting from
Butler University and is a Certified Public Accountant. She is a member of the American Institute of Certified Public
Accountants and California Society of CPAs, and has served as board treasurer for the Palo Alto Art Center Foundation.
In June, Kristen received recognition as a Woman to Watch by the AICPA/CalCPA. She lives in San Francisco with her husband
and two-year-old, identical twin boys.
August 29, 2011- Fairvalue Challenge

Daniel A. Knappenberger, CFA, ASA - Principal, Valuation Services,Deloitte Financial Advisory Services LLP
Dan is a principal who leads the Valuation Services practice
of Deloitte Financial Advisory Services LLP (Deloitte FAS) in San Jose and is a U.S. valuation industry leader in Deloitte's
technology sector. He has more than fifteen years of experience providing valuations in support of financial statement
reporting, tax planning, and strategic matters. He has managed and performed a variety of business enterprise and intangible
asset valuations to both domestic and global clients in a variety of industries. He has particular expertise in the
valuation of intellectual property including: technology, software, research and development, patents, brands and trade
names, as well as customer relationships. Mr. Knappenberger has lectured and taught corporate finance and valuation theory
at the graduate and undergraduate levels at various universities. He has also written and spoken throughout the
United States on various valuation topics. Mr. Knappenberger has performed several hundred valuations for U.S. GAAP including
SFAS 141(R), SFAS 142, and SFAS 144. He has led integrated multidisciplinary valuation assignments which included fixed asset,
real property, and intangible asset components. He worked on domestic and global valuation assignments that included
complex tax and financial statement reporting issues. National leader in Deloitte's United States technology industry
valuation practice. He has led valuations of common equity for early-stage companies for Internal Revenue Code Section 409A
as well as financial statement reporting purposes. Dan is charterholder with the CFA Institute, Chartered Financial Analyst(CFA),
member of American Society of Appraisers, Accredited Senior Appraiser (ASA. Dan has a B.A. in Psychology from the University
of Notre Dame and an M.B.A. in Finance from University of San Francisco
August 29, 2011- Revenue Recognition Matters

Barbara Canup- Director, Accretive Solutions
With over 25 years of experience in financial reporting, auditing and consulting, Barbara coordinates the technical team for
the Bay Area offices of Accretive Solutions, addressing the impact of new regulatory guidance and developing training for
consultants and clients. She also provides consulting services to clients in the areas of revenue recognition, complex debt
and equity transactions, stock-based compensation, business combinations, fair value accounting and IFRS convergence.
Previously, she managed financial reporting groups for high-tech companies, including Intel Corporation, and was Director
of Mutual Fund Reporting for Fidelity Investments in Boston. Barbara was a manager with Ernst & Young and has an MSA degree
from Bentley University. She is a member of the AICPA and FEI.
August 29, 2011- Internal Controls and Compliance - Exploration of PCAOB's AS5 to AS15

Dean White- Senior Manager, Advisory Services, SOAProjects, Inc.
Dean White is an Advisory Services Senior Manager with over
15 years of finance experience and has lectured in both the US and Canada on topics including Best Practices in Corporate
Credit Audits, First Year Success in the Big Four and most recently SOX. Dean has spent a combined 8 years in Big Four
firms, both international and domestic, with a focus on financial audit and SOX compliance engagements. Most recently he
served as Director of SOX for JDSU. Prior to that he was a Senior Manager at Ernst & Young LLP, working in the firm�s
Business and Risk Services sector. During the two years spent on the Cisco engagement, Dean spent the better part of a
year serving as an interim Director of SOX. As a Chartered Accountant from Canada, he brings a unique depth of experience
in the technology, banking, and insurance sectors having worked with Cisco, JDSU, Bank of Nova Scotia, Bank of Montreal,
Manulife Insurance, DMG World Media, ABM Industries.
August 29, 2011- What is the true cost of IT failure and How to build a strategic relationship with IT

John Levy,IT Consultant
John Levy has been consulting since 1982 for organizations
in the San Francisco Bay Area and in Japan. His background includes a Ph.D. in Computer Science and over 15 years in
management of high-tech development, including at Quantum Corp., Apple Computer, Tandem Computer and Digital Equipment
Corp. His book on managing technologists, titled 'Get Out of the Way, was published in 2010. John has spoken to a
variety of technical and professional organizations. He hosted a radio show about technology on community public radio
for 2 years and has taught for the past 7 years at the Fromm Institute for Lifelong Learning at the University of San
Francisco. Certified in 2007 as a Competent Toastmaster, John is an entertaining and engaging speaker.
September 12, 2011-Impairments and Intangibles- Current Accounting Issues

Russell Bertuccelli- Director, Grant Thornton
Russell Bertuccelli is the director of valuation services
at Grant Thornton. Russ has over 20 years of valuation, finance and consulting experience. While specializing in valuation,
he has assisted clients with forensic accounting, economic consulting and intellectual property matters. Russ has specialized
industry experience including life sciences, technology, Internet, and telecommunications. Russ is a board member of Silicon
Valley NACD. He has a masters in business administration, Golden Gate University and a bachelor of arts, Political Economy,
University of California, Berkeley.
September 12, 2011- Challenging Equity Accounting Matters- FAS 123r, Preferred stock and Warrants

Mehul Shah, Senior Manager,SOAProjects
Mehul has several years of experience working with s
emiconductor, software, computer & peripherals and other technology companies. Mehul current experience includes Financial
and SEC Reporting as well as dealing with various Technical accounting matters. Mehul has years of experience in working
at many public and private companies and with SEC compliance. He routinely deals with complex technical accounting issues
including revenue recognition, purchase accounting, stock based compensation etc. Prior to SOAProjects Inc, Mehul worked
with Deloitte & Touche where he was a Senior Manager in their Assurance practice. Prior to that he worked with
PricewaterhouseCoopers.
September 12, 2011- Best practices to prevent, detect fraud

Tabitha Gaustad,Director, KPMG
Tabitha is a seasoned forensic accounting professional who
has led numerous and complex corporate internal investigations in the high-technology, software, insurance, entertainment
industries. In matters such as those involving allegations of fraudulent financial reporting, whistleblower claims and
other corporate malfeasance, she provides consulting services to her clients which can include: performing accounting,
economic and financial analyses; forensic data recovery; evaluations of internal controls; data collection and production;
conducting witness interviews. Tabitha also assists companies with remediation efforts, including financial statement
restatements. Her work frequently involves coordination with external counsel, in-house counsel, external auditors and
regulatory bodies. In the context of dispute advisory services, Tabitha assists trial attorneys in various phases of
litigation, including: early case assessment; analyzing financial, accounting, economic and market issues; developing
damage strategies; preparing interrogatories and document requests; preparing expert reports; critiquing opposing expert
reports; assisting with depositions; creating financial models and calculating damages; creating demonstratives; and
preparing expert witnesses for testimony at deposition and trial.
September 12, 2011- Controller's Core Responsibilities

Kevin Shives, President, The Resultants
Kevin has over 17 years of experience in Bay Area business
where he held senior finance and management positions in high-tech companies. In his role at The Resultants, Kevin has
concentrated his efforts on providing our clients with highly effective and cost efficient solutions to the Sarbanes Oxley
(SOX) requirements. Since the SOX law was passed in 2002, Kevin has assembled and developed a team of dedicated professionals
who have successfully implemented sustainable SOX solutions at companies ranging in size from $25 Million to $1 Billion
market cap. Prior to his work with SOX and Internal Audit, Kevin has been a Controller, Revenue Manager, FP&A Manager,
external Auditor and a project manager for large-scale Oracle implementations. Kevin is a Certified Public Accountant
with a B.S. in Accounting from San Jose State University. He is a member of the Institute of Internal Auditors, AICPA and
California Society of CPAs.
September 19, 2011-External reporting, updates on regulation. XBRL implementations

Jaime Yuen - Senior Manager, Corporate Accounting/Reporting, Gilead Sciences
Jaime manages SEC Reporting at Gilead Sciences, a
biopharmaceutical company with revenues of over $7 billion, engaged in the discovery, development, and commercialization of
therapeutics for the treatment of life threatening diseases worldwide. She has nearly a decade of public accounting
experience, most recently as a senior manager at Ernst & Young in the external audit practice, where she served hardware,
software and biotechnology clients. Jaime earned a B.A in Business Economics with an emphasis in accounting from the
University of California, Santa Barbara and is also a California CPA.
September 19, 2011- Initial Public Offering

Barrett Daniels, Partner, Connor Group
Barrett is a Partner in Connor Group's Technical Accounting
and IPO Services practice. He has been a leading contributor to multiple S-1s, both domestic and international, including
full authorship of all related financial sections and footnotes. Barrett also directs engagements related to complex equity
accounting, SEC filings, M&A accounting and consolidations under FIN 46.Barrett is a former professional with the
PricewaterhouseCoopers Capital Markets and Valuations division (formerly the Global Capital Markets Group) practicing in
several offices including San Francisco, New York, Los Angeles, Tampa, Johannesburg and Sydney while specializing in equity
and debt offerings and cross border transactions involving SEC reporting and US GAAP. Barrett also served as the Director
of Reporting and Technical Accounting for SuccessFactors where he directed its IPO and was responsible for all technical
accounting, S-1 and SEC reporting related efforts. Barrett is a Certified Public Accountant in California and Florida and
graduated from Florida State University with a degree in Accounting.
September 19, 2011- Business Planning, Budgeting and Capital Investiments

Randy Brett- Accretive Solutions
Randy Brett has over 20 years of experience in SEC reporting,
Sarbanes-Oxley compliance, planning, budgeting and general accounting. Randy has been Controller, Assistant Controller and
Director of Accounting for several small and mid size private and public companies. Randy has been with Accretive Solutions
since 2004 assisting clients with SEC filings, acquisition disclosure requirements, revenue recognition, SOX team management,
and general accounting. Randy is a CPA and holds an MBA from Xavier University.
September 19, 2011- Issues in A/P, A/R, Inventory and Cash Management

Ana Maria Flores- Consulting Controller
Ana Maria is currently the Committee Chair for the
Controllership Forum program at the Peninsula Palo Alto Chapter of IMA. Ana Maria has over 20 years of experience in
financial planning, accounting, forecasting, reporting, manufacturing and product cost management. Ana Maria worked for
Apple Computer for 12+ years. She worked in different capacities ranging from Financial Analyst, Finance Manager to WW
Product Cost Controller. She worked for Southwall Technologies as an Operations Controller. She worked as a Controller
of the Cardiac Surgery Division of Guidant, a medical device corporation. During the last six years she has been working
in the bio-pharmaceutical industry as a Controller for mid size public and private companies. She has set up all
accounting and financial processes required to bring a pre-IPO company to a public status. She has directed the
development and implementation of state-of-the-art systems to achieve cost-reduction improvements while maximizing corporate
profitability. She has implemented accounting systems, Sarbanes-Oxley Compliance, stock based compensation, and product cost
processes. Ana Maria has a Master in Business Administration with emphasis in Accounting and Finance from the Santa Clara
University in California. She obtained her BS in Business Administration from La Escuela Bancaria y Comercial in Mexico City.
She is fluently in Spanish.
September 26, 2011- IFRS Update

Alan Jones,Director, PwC
Alan is a member of the Transaction Services team primarily
specializing in the technology industry. Alan has delivered technical accounting and financial reporting advice to several
large domestic and foreign private issuers under both IFRS and US GAAP and has technical expertise in several complex areas,
including conversion, revenue recognition, equity instruments, stock-based compensation and business combinations. Alan has
recently lead IFRS preliminary assessment projects for three US based technology companies (revenues: USD 61B, USD 40B and
USD 3B) and a large multi-national financial services company (revenues: USD 5.2B). Prior to that, Alan worked from 2005 to
2007 with a multi-national (revenues: USD 80B) SEC listed IFRS reporter in the technology industry based in Europe. Alan
served as the primary contact for their IFRS and US GAAP reporting requirements and led a project aligning accounting
policies, including revenue recognition, under both US GAAP and IFRS for their large joint venture business. Alan began
his career in the Silicon Valley spending six years as an auditor before joining the Capital Markets practice in London.
Alan has worked throughout Europe servicing several foreign private issuers ongoing reporting and specialized transaction
needs over the past three years before relocating back to the Bay Area. Alan is an Honor's Program graduate of Santa Clara
University, holds a B.S.C. in Accounting, B.S. in Economics, is a Certified Public Accountant and a member of the AICPA.
September 26, 2011- Enterprise Risk Management

Steve Sawyer, Executive Vice President, Woodruff, Sawyer & Company
Steve joined Woodruff-Sawyer in 1981, and is a member of
the firm's Board of Directors. Steve has been active in partnering with technology and life sciences clients for more than
20 years. Having launched Woodruff-Sawyer's Clean Tech Practice, he is directly involved in continuing the firm's tradition
of bringing innovative products and solutions to the marketplace for clients. He is considered one of the foremost authorities
in the United States in the rapidly evolving area for Performance Warranty coverage. Under Steve's leadership, Woodruff-Sawyer's
Life Sciences Practice is now one of the countries largest and was selected by the Biotechnology Industry Organization (BIO)
as its West Coast risk management partner. He works with organizations from new venture formation through IPO and has also
been extensively involved in addressing Directors & Officers Liability needs of public company clients as part of
Woodruff-Sawyer's D&O practice. Steve is currently a member of the Board of Directors for BayBio, the biotechnology trade
organization for Northern California. He has also been involved with various non-profits committed to pressing needs in our
community and around the world. These include funding educational needs in public schools, international relief for trauma
and AIDS, international service projects in the developing world, medical research and financial literacy for urban youth.
Steve earned a bachelor's degree from Stanford University and an MBA from Northwestern University's Kellogg Graduate School
of Management. He has also earned the designation of Chartered Property and Casualty Underwriter (CPCU).
September 26, 2011- Emerging Issues, Hot Topics - Accounting and FASB Updates

Aleks Zabreyko, Partner, Connnor Group
Aleks is a Partner in Connor Group's Technical Accounting and IPO Services practice and also serves as the firm's
primary technical review director. Aleks is an expert in the areas of revenue recognition, business combinations,
stock compensation, inventories, foreign currency transactions, impairment evaluations, collaboration agreements,
clinical trials and accounting for income taxes. Aleks is also an industry leader in the recent revenue recognition
guidance. He has conducted multiple trainings and roundtables on the topic and serves as one of our firm's leaders
in assisting clients with the adoption of the new rules. Aleks also leads various engagements for initial public offerings,
restatements, merger and acquisitions and testing of internal controls over financial reporting. Aleks has
accumulated extensive experience across multiple industries, serving clients such as Applied Biosystems,
Fluidigm, Omnicell, Codexis, Nextag, IMVU, Quinstreet, Expedia and eHealth. Prior to joining Connor Group,
Aleks spent over 17 years with Ernst & Young in Palo Alto, Seattle, Sacramento, Moscow and St. Petersburg (Russia).
Aleks is a Certified Public Accountant in California and a Fellow Chartered Certified Accountant in the United Kingdom. Aleks
graduated Magna Cum Laude in Mathematics with an additional degree in Business in Russia.
September 26, 2011- Management Challenges and Best Practices

Sudha Chadalavada- Consultant
Sudha, a CPA and a CFE, has over fifteen years of
experience in accounting and finance and currently specializes in SEC Reporting. Sudha has extensive and broad range of work
experience including external audit, private company controllership and public company regulatory compliance and reporting.
Sudha brings great breadth of expertise and experience in presenting and teaching the CMA review course. Sudha is the current
President of the IMA Palo Alto Chapter and also has served on the boards of several non-profit educational associations
including IMA Silicon Valley Chapter, IIA San Jose Chapter, and ISACA SV Chapter aswell as a club and district officer of
Toastmasters' International.
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